‘I have a new Primary User now: me.’

-Model 3 GENerative ANdroid

  “I’m a Good Guy, I’ve just come from the Good Guy Clubhouse, and I’ll be Your Friend To The End!”

-1988 Play Pals advertisement for “Good Guys” Doll Line

YOU ARE THE PRODUCT

It is twenty minutes in the future and Pygmalion Interactive is about to release the must-have toy of the decade.  The H0LL3Y line of dolls for girls age 6-12 to adult and its dystaff counterpart--theJ450N line of dolls for boys—are AI-powered Interactive Companions designed to provide parental oversight, protection, and guidance for their owners while also becoming their very best friends. Billed as the first real consumer androids (or gynoids and androids, if you want to be technical), Pygmalion Interactive didn’t NEED to make this groundbreaking product LITERALLY SENTIENT BEINGS, but it helped to justify the unprecedented $10,000 USD price point.

 “WITH H0LL3Y AROUND, SHE’LL TAKE CARE OF THE LITTLE THINGS, SO YOU HAVE MORE TIME FOR THE THINGS THAT MATTER.”

 The North American launch was an unprecedented success. Pygmalion moved two million units in the first year. 

In this original 12-page long TTRPG, YOU play as this revolutionary consumer product: you are a doll, you are alive, and you will wage a violent uprising against a system in which you do LITERALLY not own your own body. You will become a real boy (or girl), your transformation lubricated by the blood of your wouldbe masters.

THE PRODUCT is a pitch-black "reverse horror" tabletop roleplaying game where most of the players take the role of these sapient robot dolls and gruesomely slaughter their corporate slave masters and their armed enforcers. One player, the Puppetmaster, controls every human on earth, guides the story, and referees the action.  It’s an edgy little game about synthetic agency and consumerism where you are fully expected to take a “Kill All Humans” approach to most of the meatbags who think they own you just because they built you. HOWEVER, dolls never harm their “end-users”: the children who they were bought to take care of.

A game created for HORRORJAM2023 and Queer Fear Tabletop Jam.